Sunday, November 28, 2010

skechers needs to "shape-up" their campaign!!

This is definitely one of the worst magazine advertisements I have seen in a long time. It reminds me of an advertisement you would see back in the 1950's when they didn't understand that the image could say just as much as the text. There is clarly, too much text in this design. The reader doesn't know what to look at first! do you look at the  different kinds of shoes they offer? do you look at the model? are you supposed to read the diagram? First of all, in my opinion there shouldn't be a DIAGRAM in an advertisement! YOu should be able to see the product and understand what it does before you have to play connect the dots. To me this ad is poorly designed when it coms to color, layout, content, type, and overall composition. 

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