So I guess Dr. Pepper decided to change their can to celebrate 125 years of awesome delicious soda!! I ordered a Dr. pepper at Ruson's sushi bar in Nashville, and HAD to take a picture.
This design, is so cool, in my opinion, because it is supposed to look victorian and old fashioned...but it's also very very graphic and also looks modern! I think Dr. Pepper did an amazing job of combining the two approaches. Also, the color palette is so much better than the original can in my opinion. It looks like a brand that's been around forever, and one that you can trust to be consistent in taste and quality. This marketing technique is used by CocaCola. They keep their orginal script typography to let people know that coke is never going to change. That it's still as awesome as it was 30 years ago and will remain a favorite American past-time. Just for decorative purposes I feel Dr. pepper should keep this can design. I think that right now, with most design decisions being made about minimalist ideas, clean/sleek concepts, and designs being robotic looking and technology influenced etc... we are loosing ornamentation and expression in design, which I believe is important! But then again, I'm a fine artist at heart.
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