Movements and Styles

 

early modern suprematism: 

I found this piece while browsing images on the internet. The bright colors and strong geometric shapes are characteristic of the Suprematism movement. Suprematism is known to be basic forms and pure color. It is derived from other styles like cubism and futurism. You can see in this piece that both styles of cubism (with the different geometric shapes) and the style of futurism(modern lines and geometric structure) are prevalent.   

American Kitsch: 

I found this picture online. This picture demonstrates the style of American Kitsch in two of it's elements. The woman is wearing a 1950's style dress that has an "a-line" skirt, which reflects the importance of the hourglass figure and womanly curves. The refrigerator also is demonstrative of kitsch because it has curved edges. American Kitsch was all about femininity and curves. These themes were applied anywhere in design from clothing to technology to even cars.

Late Modern: This is an example of Paul Rand's work that is not in the book. I wanted to show an example of late modern design with this picture, because it combines two elements that are consistent during that period. These elements are the contrast between the solid white  graphic egg and the black splatter that looks like  paint. This piece has a symbolic essence while maintaining a visual appeal. This concept is prevalent in late modern design and also in Paul Rand's work.

International Typographic Style: The International Typographic Style emphasizes objectivity, legibility, cleanliness, and use of a grid. This picture is an advertisement for JC Penny I found online. Since Jc Penny went international after WWII they decided to unify all of their visuals to the international typographic style. This design shows the characteristic type face and symmetry found in most designs of this style.

Contemporary: The reason i chose the firefox logo is because it demonstrates "the conceptual image". The conceptual image was something that came to be during the Contemporary period as a means of combining words and image. With the firefox logo, the orange colors represent fire and the fox represents fox, while its encompassing the globe, representing the earth or ability to connect to it(internet). The logo itself is a good example of how the conceptual image was a vital contribution to contemporary design and even to design even today.

Psychedelic: This poster is a good example of Psychedelic design because of the neon color pallet, the art nouveau inspired text and line quality in the female figure, and the text that is pretty much illegible. I found this poster online. I am attracted to it because of it's strong connection to the style of Art Nouveau.

Postmodern: The idea of Postmodern design is that it pushes constrictions, uses experimental typography, and really just ignores all the rules. This was very popular in the 1980's and that is why I chose this piece I found on the internet of a magazine from the 80's. It's expressive type and strong color show the rebellion in postmodernism.

Digital: In the digital revolution, design possibilities are endless. The characteristics of designs from this period are images that look real but are computerized with special programs to make them look that way. In this design, the woman is holding a bird in her hand and she is black and white but the bird is blue...this looks like this could have really happened in real life but we will never know because of the magic of digital imaging.