A More Modern Mello Yello

Have you seen the new package design for mello yello? It's hard to identify this soda as the one we used to drink by the gallons back in the 1990's. With this new design, Mello Yello has re-invented itself as almost a whole new product. The design, in my opinion, is pretty cliche when you think about how many corporations are re-branding themselves these days. Most major brands are moving towards clean, sleek, minimalistic approaches when designing their visuals. I originally saw the new package design on a billboard when driving one day and it caught my attention. I was like wait, is this MELLO YELLO???

even this one is "new" because I remember the old, old design with the big chunky letters that were hard to read. Regardeless, it's easy to see where major brands are taking their designs: minimal, sleek, clean, and modern.