big. sexy. hair. period.

The package design for big sexy hair products screams SUCCESS to me, for a number of reasons. First off-RED packaging is a bold move. Feminine enough, but loud enough that it will stick out on the shelf.  Next reason- the typography takes up the entire surface of the product. You look at a shelf, full of endless hair products that claim (in small font that you need to hold the product close to your face to read) they will make your hair look like the hair of celebrities...thick, long, strong, shiny, etc...
You glance over all the products, thinking to yourself, "this is too overwhelming..so many choices."
When what do you see? RED CAN. HUGE FONT....BIG. SEXY. HAIR. PERIOD.
no if's and's or but's.....
This is the product that is called big sexy hair because that's exactly what it will give you. There's nothing fancy and confusing  about the name-like herbal essences...or garnier fructis...(products that claim to plump your hair up, make it straight, curly, shiny, sleek, short, and long ....all while making your scalp smell like fruit salad) This is the product of POWER.
It makes a statement on the shelf, and so you think it might do the same for your hair.
As a designer, that's what I call effective design. period.